Archive for month: January, 2011

Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the  components of maintaining and measuring a social media strategy, based on a 40 hour work week. Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media  marketing is a living process in which each component is connected to the others. From content creation, to post scheduling, to campaign development, to analytics reporting, social media is an ongoing process.

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