84% of Social Media Programs Don’t Measure ROI

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STATS: 84% of Social Media Programs Don’t Measure ROI We talk a lot about the rapid adoption of social media in a wide array of industries. According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals…

Look Ma, No Hands:

More Than Half Of Companies Say They Are Using Social Media With No Strategy While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to guide such activity, according…