However, the accumulated depreciation is not a liability but a contra account to the fixed assets on the balance sheet. Likewise, the accumulated depreciation journal entry will reduce the total assets on the balance sheet while increasing the total expenses on the income statement. The yearly depreciation expense then adds to the balance of the accumulated depreciation account.
Accumulated depreciation is a contra-asset account whose credit balance gets larger every year. Its credit balance, however, cannot exceed depreciation expense which is the cost of the asset being depreciated. Credits will cause an increase to some accounts such as the revenue, equity, and liability accounts while accounts like the expense and asset accounts will decrease by a credit entry. Debits, on the other hand, cause the balance of accounts such as the expense and asset accounts to increase while reducing accounts like liability, equity, and revenue accounts. Depreciation expense is an expense and is therefore treated as an expense account, but unlike most expenses, there is no related cash outflow.
Therefore, depreciation expense is recalculated every year, while accumulated depreciation is always a life-to-date running total. Once the balance of the asset account is zeroed, then no further entry concerning the accumulated depreciation of that asset will be passed. This is because the accumulated depreciation account balance cannot be more than that of the balance of the underlying asset account. Conclusively, an increase in accumulated depreciation will not be caused by a debit but by a credit. However, the fixed asset is reported on the balance sheet at its original cost. Accumulated depreciation is recorded as well, allowing investors to see how much of the fixed asset has been depreciated.
Bookkeeping 101 tells us to record asset acquisitions at the purchase price — called the historical cost — and not to adjust the asset account until sold or trashed. Businesses subtract accumulated depreciation, a contra asset account, from the fixed asset balance to get the asset’s net book value. We credit the accumulated depreciation account because, as time passes, the company records the depreciation expense that is accumulated in the contra-asset account.
The debit and credit entries are used within a business’s chart of accounts to record every transaction. The balance sheet would reflect the fixed asset’s original price and the total of accumulated depreciation. Salaries Expense increases (debit) and Salaries Payable increases (credit) for $12,500 ($2,500 per employee × five employees). The following are the updated ledger balances after posting the adjusting entry. Income Tax Expense increases (debit) and Income Tax Payable increases (credit) for $9,000. Interest Expense increases (debit) and Interest Payable increases (credit) for $300.
The first step is to record this year’s depreciation for the equipment being sold. Let’s assume the depreciation from the end of the previous accounting market value of an asset year until the date of the sale is $500. Therefore, the credit balance for this one piece of equipment at the time of the sale is $40,500.
Did we continue to follow the rules of adjusting entries in these two examples? In Record and Post the Common Types of Adjusting Entries, we explore some of these adjustments specifically for our company Printing Plus, and show how these entries affect our general ledger (T-accounts). There are a few other guidelines that support the need for adjusting entries. Calculate the accumulated depreciation and net book value of the equipment at the end of the third year. So, the accumulated depreciation for the equipment after 3 years would be $6,000. Suppose that a company purchased $100 million in PP&E at the end of Year 0, which becomes the beginning balance for Year 1 in our PP&E roll-forward schedule.
The accumulated depreciation account on a company’s balance sheet is recorded as a contra asset account under the asset section, thus, reducing the total value of assets recognized on the financial statement. The depreciation expense account is debited, each year, expensing a portion of the asset for that year, whereas the accumulated depreciation account is credited for the same amount. As the depreciation expense is charged against the value of the fixed asset over the years, the accumulated depreciation increases. Depreciation expense is a portion of the capitalized cost of an organization’s fixed assets that are charged to expense in a reporting period. It is recorded with a debit to the depreciation expense account and a credit to the accumulated depreciation contra asset account.
Financial analysts will create a depreciation schedule when performing financial modeling to track the total depreciation over an asset’s life. Accumulated depreciation is a real account (a general ledger account that is not listed on the income statement). The balance rolls year-over-year, while nominal accounts like depreciation expense are closed out at year end.
When a company purchases supplies, the original order, receipt of the supplies, and receipt of the invoice from the vendor will all trigger journal entries. Similarly, for unearned revenue, when the company receives an advance payment from the customer for services yet provided, the cash received will trigger a journal entry. When the company provides the printing services for the customer, the customer will not send the company a reminder that revenue has now been earned. Depreciation expense in this formula is the expense that the company have made in the period.
Hence, depreciation is the gradual charging to the expense account of an asset’s cost over its expected useful life. Depreciation expenses are the allocated portion of the cost of a company’s fixed assets for a certain period which is recognized on the income statement. It is recorded as a non-cash expense that reduces the company’s net income or profit. It is said to be a non-cash expense because the recurring monthly depreciation entry does not involve a cash transaction.
On a tangent, you can be more productive with QuickBooks Desktop by getting a hosting provider. QuickBooks hosting lets you access your desktop software anywhere through a remote server, and a good place to start would be our list of the best QuickBooks hosting providers. You may also want to switch completely to cloud-based software. Our guide on how to convert QuickBooks Desktop to Online walks you through the simple process.
Assign currencies to different contact profiles, bank accounts, price amounts, credit cards, and more. This is a beneficial feature for businesses employing freelance irs 1040ez tax form template workers across the globe or selling in different countries. If you’re constantly worried about being paid on time, software with invoicing features is a necessity.
In addition to its cloud interface, QuickBooks Online offers a desktop app, which has several benefits including easy accessibility. The app allows you to access your QuickBooks data from anywhere, without having to open a web browser or log in to the website. Accountant users have additional privileges that allow them to undo entire reconciliations, write off invoices, and reclassify transactions. Accountant users also don’t count toward your usage limit—unless you make them your company’s primary admin.
Quicken is largely designed for personal finances, whereas QuickBooks is meant for small businesses. Quicken’s home and business services are meant to accommodate individuals and families with their personal finances. QuickBooks includes all the bookkeeping, accounting, and financial management functionality, whereas Quicken Home & Business is more limited. QuickBooks fully operates from the cloud and encourages users to integrate to the Online version to get access to all the features and integrations offered. QuickBooks Desktop will no longer be available by Intuit in 2023. There are still plenty of desktop users or ways to find support through community pages, Youtube, and other forums.
There are also available free online training resources that you can use to get up to speed quickly. To get started, check out our free QuickBooks Online tutorials. You may be interested in our review of QuickBooks Time for details of the solution’s pricing and features. In addition to some native QuickBooks Online integrations—such as QuickBooks Payroll, QuickBooks Time, and QuickBooks Payments—QuickBooks Online connects with popular apps. These include PayPal, Melio, HubSpot, Expensify, LeanLaw, Square Payroll, and Expensify. Many self-employed individuals and employees use their personal vehicles for business purposes.
You will be notified when syncing errors occur with your integrated apps. QuickBooks will also provide recommended actions, such as reconnect, so that you can address the issue promptly. The diagnostic dashboard allows you to manage apps whether they are integrated from the QuickBooks App Store or outside QuickBooks. It also stores data locally, which means you can access your data even when you don’t have an internet connection. It is designed to work faster than the web version, with faster page loading times and quicker access to your data.
The most recommended option for businesses is QuickBooks Online. The cloud represents an ideal combination of increased productivity, streamlined human resources, automated accounting, hassle-free security, and customizable scalability for small businesses. Within a few years of its launch, QuickBooks Online became the most popular online accounting program in the world. At the same time, it demonstrated how cloud technology in business applications can be both safe, and efficient. Look at your business’s specific needs, what you can afford per month, and what comes with each platform’s service plan. If you’re just starting a business, look for a more simple, more straightforward platform with fewer bells and whistles.
Its user-friendly interface, efficient tools, and reliable performance have made it an indispensable tool for managing your finances. With a variety of functions and features, QuickBooks undeniably simplifies various accounting tasks. We will explore the most useful QuickBooks features that can significantly impact the efficiency and success of your business. Here are the Top 5 basic functions of QuickBooks and provide an insightful QuickBooks functions list that can revolutionize the way you handle your business finances.
Email a copy from the app or let customers accept and sign on your phone. QuickBooks Online is a cloud-based software with a monthly subscription while QuickBooks Desktop is a locally-installed application with an annual license pricing model. QuickBooks Pro can be installed on the Desktop, with a paid subscription starting at $349 but yearly updates costing an extra $100. It also enhances your ability to connect to your favorite eCommerce site, attach documents from your mobile phone, and better, faster payment processing. Yes, now you can add you company logo, color scheme, and any other information you desire, to make the payment receipt match all of your other customer correspondence. See our overall favorites, or choose a specific type of software to find the best options for you.
Her writing has also appeared in NewsWeek and Huffington Post. As of this writing, QuickBooks Online was offering a 50% discount for three months on all subscription plans. However, automatic bill tracking does not mean you cannot do that manually. You can directly record a manual transaction easily, whether in cash or check. One of the best things about QuickBooks Online is that they have a user-friendly interface. All QuickBooks Online products have the same interface, and so do all the QuickBooks Desktop products.
It also serves as a way to order parts or supplies from an alternate vendor, should an item from your regular vendor be out of stock. The Alternate Vendor Reports feature, which was included in the 2020 release, allows you to choose to display pricing information for up to four alternate vendors. There are a few features worth noting that are only available in QuickBooks Desktop Enterprise. If you currently use Enterprise, or are considering it in the future, be sure to take note of these features.
We’ve got one more section in this particular module and that is Converting QuickBooks Desktop Data to the Online Version. I’ll show you how to do that if you’ll flip on over to section five. I’m going to go ahead and close that window and you would have the same thing if you looked at Customers or Employees. There are always more than one way to get to some of these options. We just talked about the Vendor Center being right here but another way I could get to it is to go right here and click on Vendors.
The QuickBooks Online mobile app includes nearly all the features found in the desktop interface, with some added functions, like receipt capture and mileage tracking. Check out QuickBooks Online on Google Play or QuickBooks Online on App Store. With Quickbooks, businesses can save time and resources by automating tasks that would otherwise be time-consuming and error-prone. From invoicing and payroll to inventory management and expense tracking, Quickbooks provides a wide range of functions that cater to the specific needs of different businesses.
One minute the markets are moving in your favor and before you know it, the odds shift against you and you’re in the red. Indeed, trading can be an emotional roller-coaster and that’s why we think that Mark Douglas’ book is worth checking out. If you have ever wanted to make good use of technical analysis in your trading life, this is definitely a book worthy of your attention. If you are looking for tools to help you with forex analysis, we recommend reading our reviews of TradingView and Finviz to get started.
This book, written by Karen Foo, is not as popular as many trading books, but it certainly covers all aspects of forex trading. So, if you’re going to read one book about forex trading, then this book could be the book of choice for you. The various terms can seem confusing while different ideas and strategies can feel like learning a foreign language from scratch. Fortunately, there are various options for free forex strategy books, technical analysis guides, plus fundamental trading tutorials.
Technical analysis is an essential skill for forex traders, as it helps identify trends and predict future price movements. John J. Murphy’s book is considered a bible for technical analysis, covering various indicators, chart patterns, and trading strategies. It provides a comprehensive introduction to technical analysis and serves as a valuable reference for traders at all levels.
Steve Nison’s book delves into the history and interpretation of candlestick charts, providing a comprehensive guide to this powerful analytical tool. Beginners will gain a solid understanding of how to interpret candlestick patterns and use them to identify potential trading opportunities. This book is highly recommended for those interested in technical analysis. Anna Coulling’s book is a comprehensive guide to forex trading, covering everything from the basics to advanced strategies. She provides a clear explanation of fundamental and technical analysis, as well as risk management techniques. The book also includes real-life examples and case studies to help readers apply the concepts in a practical manner.
Currency Trading for Dummies by Kathleen Brooks and Brian Dolan is one of the best forex trading books among beginner forex traders. This is a perfect beginners guide for Forex traders to learn about how the Forex market works. With this easy-to-understand book, you can get expert advice on how you can become successful and be on top of the market. Based on the real-life experiences of Jesse Livermore, the book offers insight into the world of speculation and trading.
The book is rather massive and can be a daunting read, but it is worth it in the skills gained. The author details the various myths of fundamental trading, micro and macro events that influence the market, global market capital flow, best forex trading books for beginners and much more. Douglas identifies the root causes of inconsistency and helps traders overcome their ingrained mental habits that lose them money. After a string of losses in his trading judgments, Mark decided to write this book.
Sitting in front of the television watching the market will not make you feel as much confident as reading this book will. Once you have read this book, you can start https://g-markets.net/ making profit in your investment. The basics of Forex, such as long- and short-term factors affecting currency pairs, are explained step-by-step in Lien’s book.
J.B. Maverick is an active trader, commodity futures broker, and stock market analyst 17+ years of experience, in addition to 10+ years of experience as a finance writer and book editor. Strategies aside, the underpinnings of the book include risk management, discipline and investor psychology — 3 practices that benefit all investors. There are so many entry-level Forex books available out there but none of them comes close to what this one by Heikin Ashi Trader has to offer. First, if you’ve been trading for quite some time, chances are that you are already familiar with the Heikin Ashi strategy which is quite useful for predicting future prices. This book teaches you about the Forex market and tells you about different types of trading strategies that are used in this market. It also provides tips on identifying good investment opportunities so that you can profit from them.
This academic paper is a must-read for anyone interested in gold\’s purchasing power, its total return and place of a diversifier in your investment portfolio, over long periods of time. The book also shows you how to acquire and the way to implement good trading habits. It also outlines some communication skills with your forex broker and trading activities for hedge funds. Candlesticks often give signals on their own, without the need for complex pattern spotting. Those who master Japanese candlesticks can excel in any market, especially forex. Following the ideas explained in Naked Forex, deep-diving into Japanese Candlesticks can really up a trader’s game all without the need for indicators.
Co-author Brian Dolan brings 18 years of experience in the forex market to the guide. Indeed, this book by Paul Langer teaches you the macroeconomics bit of forex and also highlights the international monetary dynamics of both technical and fundamental analyses. To us, this book makes a lot of sense to entry-level traders who might be wondering whether they have a winning chance in a world dominated by the Wallstreet Fat Cats.
The top books also explain how the forex market works, what influences prices and the characteristics of key forex pairs, such as the majors. You can’t drive a car safely without knowing theory and practicing it; with trading, it’s the same. Whether you’re just beginning to learn about forex trading or know some key facets already, Benzinga’s forex trading course can help you learn everything you need to know. You can learn forex pairs, pips and points (the basics) to Fibonacci retracements. The title makes some lofty promises but the contents of the book deliver solid information. The book includes a thorough overview of the forex market and a ton of trading strategies, including a system of looking at the forex market from a day-to-week market perspective.
Also, as a bonus, the author offers his own buying and selling strategy for beginners that will allow to trade with more confidence and, in the course of work, develop your individual one. You should definitely be grateful to Brian Dolan and Kathleen Brooks for this hands-on guide to forex market world which is considered to be one of the best forex trading books. Currency buying and selling is profitable, but it also has rapidly fluctuating aspects. Money can be made or lost in the blink of an eye; at the same time, currencies can reflect significant trends that last for days, weeks, and even years. Nison provides readers with everything they need to succeed when utilizing candlestick charting, together with essential information pertaining to equities, futures, and more!
It tells the story of Jesse Livermore, one of the most successful traders in history, and offers valuable lessons on trading psychology and risk management. By understanding the mindset and experiences of a successful trader, beginners can gain valuable insights into the challenges and opportunities of trading. Matthew Driver, a veteran forex trader, provides a comprehensive overview of the forex market in this book. It covers the essential elements of forex trading, such as chart analysis, technical indicators, trading strategies, and risk management.
By understanding common scam tactics and following the tips outlined in this article, you can protect yourself from falling victim to fraudulent schemes and become a more informed trader. In this article, we look at the Elliott Wave theory and how it can help analyse markets to anticipate price fluctuations by observing and recognising recurrent wave patterns. Although brief, this book distills Langer’s own experience about investing and paying thousands for courses and systems. He draws on his experience to present three strategies that he believes will help you “consistently” earn money. You’re just at the very beginning of this journey, and there are those who have been trading for years, so it’s probably better to consider following their step-by-step recommendations.
Societal factors include level of economic development, culture, social norms, availability of alcohol, and implementation and enforcement of alcohol policies. Adverse health impacts and social harm from a given level and pattern of drinking are greater for poorer societies. If your pattern of drinking results in repeated significant distress and problems functioning in your daily life, you likely have alcohol use disorder. However, even a mild disorder can escalate and lead to serious problems, so early treatment is important.
Repeatedly neglecting your responsibilities at home, work, or school because of your drinking. For example, performing poorly at work, flunking classes, neglecting your kids, or skipping out on commitments because you’re hung over. Choose a symptom and answer simple questions using our physician-reviewed Symptom Checker to find a possible diagnosis for your health issue. This information provides a general overview and may not apply to everyone. Talk to your family doctor to find out if this information applies to you and to get more information on this subject. Severity of AUD is determined by the number of symptoms present.
People with alcohol use disorder can’t stop drinking, even when it causes problems, emotional distress or physical harm to themselves or others. Those problems could include depression, an inability to manage stress, an unresolved trauma from your childhood, or any number of mental health issues. Such problems may become more prominent when you’re no longer using alcohol to cover them up.
Health, safety and socioeconomic problems attributable to alcohol can be reduced when governments formulate and implement appropriate policies. By adhering to the Dietary Guidelines, you can reduce the risk of harm to yourself or others.
However, genetics doesn’t guarantee a problem with alcohol. The exact mechanism that causes people to misuse alcohol is unclear. Very high concentrations of alcohol in the blood can cause breathing problems, coma, or death.
The American Academy of Family Physicians (AAFP) recommends screening adults aged 18 years or older for alcohol misuse. Also, AAFP recommends teaching teens between 12 and 17 years old to avoid alcohol. It’s a significant cause of deaths and injuries because of accidents.
But alcohol misuse can also be about how or when you drink. For example, any alcohol consumption by a pregnant person can be considered alcohol misuse, as well as drinking under the legal age of 21. However, since alcohol affects people in different ways, recognizing AUD in yourself arrest of boston sober home operator raises questions about addiction treatment or in others can be subjective and challenging. Read on to learn more about the symptoms, risk factors, treatments, diagnosis, and where to get support. Many people with alcohol use disorder hesitate to get treatment because they don’t recognize that they have a problem.
You can work with a health professional to try new treatments that may work better for you. Recovery can take a long time, so you 15 of the best sobriety podcasts to listen to in recovery may need ongoing treatment. Others may want one-on-one therapy for a longer time to deal with issues like anxiety or depression.
On the state level, it appears to be highest in New Hampshire and Delaware, and lowest in Utah. Healthier drinking habits just a friendly text away
Unlike most mood-altering, potentially addictive drugs, alcohol is not just legal, but widely used and accepted today. Two-thirds of all adults drink alcohol, according to the most recent data behavioral modification and alternative schools for troubled teens from the Centers for Disease Control and Prevention (CDC). The health effects of alcohol go beyond feeling hungover and sluggish after a night of drinking. In fact, over the years, researchers have discovered both positive and negative ways it can affect the human body depending on how much you imbibe, for how long and how often.
This can impair absorption of essential nutrients, particularly vitamin B1 (thiamine). Thiamine supplements can help restore proper levels in the body. A national survey published in 2019 reported that 14.1 million adults (5.6%) and 414,000 adolescents aged years (1.7%) were experiencing AUD in 2019 in the United States.
It can damage your baby’s health if you drink alcohol during pregnancy. It can cause a bleeding ulcer and irritate the lining of your stomach. Alcohol also can cause you to gain weight, feel sick or dizzy, cause you to have bad breath, and make your skin break out. Around the globe, there is low awareness of the negative impact of alcohol consumption on health and safety. Alcohol consumption contributes to 3 million deaths each year globally as well as to the disabilities and poor health of millions of people.
Information provided on Forbes Health is for educational purposes only. Your health and wellness is unique to you, and the products and services we review may not be right for your circumstances. We do not offer individual medical advice, diagnosis or treatment plans. For personal advice, please consult with a medical professional.
It can also lead to serious symptoms like seizures, fever, or hallucinations, and can be a medical emergency. Many people with AUD continue to drink even as they develop health problems related to drinking. Over the long term, AUD may lead to serious health conditions, while worsening others.
According to the Centers for Disease Control and Prevention (CDC), moderate drinking is typically defined as two drinks or fewer for men per day, or one drink or less for women. Severity is based on the number of criteria a person meets based on their symptoms—mild (2–3 criteria), moderate (4–5 criteria), or severe (6 or more criteria). A variety of factors which affect the levels and patterns of alcohol consumption and the magnitude of alcohol-related problems in populations have been identified at individual and societal levels. A significant proportion of the disease burden attributable to alcohol consumption arises from unintentional and intentional injuries, including those due to road traffic crashes, violence, and suicide. Fatal alcohol-related injuries tend to occur in relatively younger age groups. Because denial is common, you may feel like you don’t have a problem with drinking.
Substance abuse experts make a distinction between alcohol abuse and alcoholism (also called alcohol dependence). Unlike alcoholics, alcohol abusers have some ability to set limits on their drinking. However, their alcohol use is still self-destructive and dangerous to themselves or others. Alcohol abuse, also called alcohol misuse is a serious problem.
When you consume alcohol beyond these amounts, your health risks increase. The World Health Organization (WHO) established the following daily levels to help you determine whether your drinking habits could be putting your health at risk. Your ongoing recovery depends on continuing mental health treatment, learning healthier coping strategies, and making better decisions when dealing with life’s challenges. In order to stay alcohol-free for the long term, you’ll also have to face the underlying problems that led to your alcoholism or alcohol abuse in the first place. In addition, enforcing drink driving countermeasures and securing access to screening, brief interventions, and treatment are effective and ethically sound interventions.
If the ending balances don’t match, accountants investigate the cause of the discrepancies and make adjusting entries required to resolve differences from errors or missing transactions. For example, a business might compare its cash account records (from its internal ledgers) with its monthly bank statement provided by its financial institution. This discrepancy might be due to outstanding checks, bank fees, or even an error. By identifying and resolving these differences, businesses ensure their financial records are accurate and up-to-date. The account reconciliation process helps certify the accuracy and integrity of your financial records.
In general, reconciling bank statements can help you identify any unusual transactions that might be caused by fraud or accounting errors. After finding evidence for all differences between the bank statement and the cash book, the balances in both records should be equal. You should prepare a bank reconciliation statement that explains the difference between the company’s internal records and the bank account.
Companies can perform the accounting reconciliation process as often as they want, but most prefer to do it on a monthly basis following financial close. For example, when your company makes a sale, it will debit cash or accounts receivable (AR) on your balance sheet and credit revenue on your income statement. Conversely, when your company makes a purchase, the cash used would then be recorded as a credit in the cash account and a debit in the asset account. If the account reconciliation reveals that an account balance is not correct, adjust the account balance to match the supporting detail. Also, always retain the reconciliation detail for each account, not only as proof, but also so that it can be used as the starting point for why measure channel and customer profitability in subsequent periods.
The balances between the two records must agree with each other, and any discrepancies should be explained in the account reconciliation statement. Financial statements should also be compared with general ledger balances for agreement in amount. When reconciling balance sheet accounts, consider monthly adjusting entries relating to consolidation.
The software system can produce reconciliation reports which offer an overview of what records match and the ones that don’t. When choosing the right account reconciliation tool for your team, you can begin by selecting the must-have features. Compare income tax liabilities to the general ledger account and adjust for any identifiable differences that need recording via journal entry.
After 60 days, the Federal Trade Commission (FTC) notes, you’ll be liable for “All the money taken from your ATM/debit card account, and possibly more—for example, money in accounts linked to your debit account.” Reconciliation is an accounting procedure that compares two sets of records to check that the figures are correct and in agreement. Reconciliation also confirms that accounts in a general ledger are consistent and complete.
We’ve all heard of small businesses that lose tens of thousands, even hundreds of thousands, to embezzlement. Many of those thefts could have been halted in their tracks immediately if the bank accounts had been reconciled regularly. Fortunately, today’s accountants have the advantage of automation and reconciliation tools like account reconciliation software that can make short work of the time-consuming chore of transaction matching. Most accounting systems and ERPs have built-in modules that can import bank transactions and compare them to the transactions in the system.
Another way of performing a reconciliation is via the account conversion method. Here, records such as receipts or canceled checks are simply compared with the entries in the general ledger, in a manner similar to personal accounting reconciliations. The best practices for reconciling accounts are to use accurate and up-to-date information, make corrections as needed, and report results to management. Automating reconciliations will allow you to save time, save money, optimise the process, and streamline workflows. With the increased confidence in your financial data, you will be informed and have useful information in real-time which will translate into making better business decisions. SolveXia is an analytical automation software that’s been especially designed for finance teams.
Manual reconciliation is the process of reconciling accounts between different systems to ensure accurate financial reporting. Automated reconciliation tools make this task much easier and faster by automatically matching data from one or more accounting systems. This can be a great way to reduce time spent on reconciliations and protect yourself against fraudulent activity.
They ensure the integrity of the process and the reliability of its results. Global and regional advisory and consulting firms bring deep finance domain expertise, process transformation leadership, and shared passion for customer value creation to our joint customers. Our consulting partners help guide large enterprise and midsize organizations undergoing digital transformation by maximizing and accelerating value from BlackLine’s solutions. BlackLine partners with top global Business Process Outsourcers and equips them with solutions to better serve their clients and achieve market-leading automation, efficiencies, and risk control. By outsourcing, businesses can achieve stronger compliance, gain a deeper level of industry knowledge, and grow without unnecessary costs.
In the physical world, if you have a physical location and you are selling your products or services, there is a saying the business world lives by. “Distribution is King” or in other words “He who has the most, Wins!” A lesser known fact that brings truth to these statements is “Marketing is Queen.” Think “Walmart” whether you believe they are a good corporate citizen or not the reason Walmart is the largest retailer in the world is not due solely to their “low prices.” It is largely due to their development of one the most sophisticated distribution systems in the world.
Don’t believe us?
Think about the last time you saw a Walmart employee going through the aisle checking the inventory. If you shop there you will rarely if ever see someone doing this. The reason you don’t see it is because let’s say the store you go to as 20 or so of a particular item. A number of items in stock are entered into the system and the scanner keeps track of how many are purchased. When the number of items get down to a certain number lets say 7, based on the timeframe of sales and the popularity of the product, The system automatically puts in a new order to the warehouse for more items to be shipped to that store location.
However online, we have come to realize that in the digital world, “Content is King. Interestingly enough Marketing is still Queen.
In school or typical marketing training sessions, we are taught primarily about “Tactical Marketing.”
Tactical Marketing:
Tactical marketing is the execution of your strategic marketing plan as far as generating leads, placing media, creating marketing tools, and implementing a follow-up system. In other words, its the medium you message is delivered in.
What we are nearly never taught is about Strategic Marketing.
Strategic Marketing:
Strategic Marketing has to do with what you say, how you say it and who you sit too. In other words, it’s the content of your marketing message.
The distinction between Strategic and Tactical Marketing is huge.
Most people mistakenly assume that when you talk about marketing that you are automatically talking about placing ads, generating leads, sending out mailers, attending trade shows, creating brochures, implementing a follow-up system, etc, or in other words Tactical Marketing. They fail to realize that the strategic side of the coin”what you say”, how you say it and who you say it to is almost always MORE important than the marketing medium WHERE you say it.
