okdo.it is a bootstrapped productivity software start-up. It’s flagship application, okdo.it is essentially the marriage of email and task management and was created with the premise that email content can be succinctly categorized into three content types; notes, tasks, and attachments. We don’t believe separate applications across channel marketing channels needed to manage these three different types of content in an organized way. By using a twitter like syntax for content categorization (separation of tasks and notes), okdo.it allows people to send emails to each other (using any email client or service) fully organized with associated due dates and alerts so people can be more productive and accomplish anything.

Marketing will play a vital role in the success of Okdo.it. Okdo.it must build a brand around the software it offers by heavily promoting itself through cross channel marketing channels. Marketing efforts are just beginning by the time a potential customer enters Okdo.it for the first time. A strong emphasis will be put on keeping customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.